Innovative media
A computer-generated man drives recklessly through Vice City on his way to a local store. He bursts his way through the door, pulls open the fridge door and grabs a coke. But Instead of stealing the coke, the main character pays generously over the counter.
At this point the music signals a change in pace. “Give a little love” becomes the theme song for this man’s campaign of goodness as he interacts with those he meets. He stops a sports car, pulls the driver out and gives him a coke. He drops money in the guitar case by the street busker sining the theme song. He douses a fire, helps an overloaded armored security guard unload a bag of money, and gives his leather jacket, retrieves and returns a stolen purse.
Coke Videogame was developed at advertising agency Wieden & Kennedy, Portland, by creatives Sheena Brady and Shannon McGlothin with agency producer Niki Polyocan.
Category: Non-Alcoholic Drinks
Title: VIDEOGAME
Advertiser/Client: COCA- COLA
Product/Service: SOFT DRINK
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Dan Wieden/Jon Jay
Creative Director: Mark Fitzloff/Hal Curtis
Copywriter: Sheena Brady
Art Director: Shannon McGlothin
Agency Producer: Niki Polyocan
Account Supervisor: Kirsten Hartill/Lee Davis
Advertiser’s Supervisor: David Campbell
Production Company, City: NEXUS PRODUCTIONS, London
Country: UNITED KINGDOM
Director: Smith/Foulkes
Producer: Kara McCombe/Julia Parfitt
Music – Artist/Title: AFM perform “You Give a Little Love” by Paul Williams
Other Credits: Audio Post: POP sound
